Artificial Intelligence (AI) is transforming the retail industry. By 2025, AI will assist businesses in better understanding their customers, streamlining processes like order handling and pricing, and creating more personalized shopping experiences. How can your company benefit from this?
At Computas, we have closely collaborated with retail companies to implement tailored AI solutions that make a difference. Here are some of the trends we observe and the experiences we’ve gained.
AI for Personalized Customer Service
Today’s customers expect tailored and personalized service, and AI makes it possible to deliver this in an entirely new way. By combining advanced technology and customer data, businesses can enhance the customer experience and strengthen their relationship with customers through more relevant and effective interactions. A great example is the use of multimodal AI, which can analyze different data types such as text, images, video, and audio simultaneously. This enables a deeper understanding of customer needs and preferences. For instance, an AI-powered chatbot can utilize both voice and image analysis to help a customer find the right product, such as a spare part for a specific appliance. This type of personalization provides customers with quick and targeted assistance.
At the same time, many customers prefer to talk to human salespeople for more complex or specialized needs. Here, AI and automation can also play an important role by streamlining processes and freeing up time for employees.
A concrete example from our experience is the work we have done with a large building supply chain, where we have automated order processing throughout the entire value chain. This includes everything from how an order is received from the customer to how the product is handled in logistics and finally delivered. The automation is designed so that salespeople can easily understand the decisions being made, which creates confidence and builds trust in the system. This allows salespeople to focus more on customers while the system takes care of repetitive and time-consuming tasks like order processing. The result is improved efficiency, increased availability outside opening hours, and a better overall experience for both customers and employees.
The company also wanted to explore how artificial intelligence, including machine learning and language models like GPT, could further improve their order process. Through research and workshops, a proof of concept (POC) was developed to show how technology can structure unstructured orders—such as those received via email—and automatically create orders in the company’s ERP system.
AI for Smarter Pricing
AI also offers new opportunities for dynamic and smarter pricing. With highly precise forecasting models, businesses can adjust prices based on season, inventory, and local markets. We are helping a large international furniture chain develop and test AI models that streamline pricing both online and in-store.
– The power of AI helps them balance margins, inventory, and customer satisfaction, while reducing manual tasks, says Ida Ryland, advisor at Computas.
Security and GDPR with AI
AI is not only about customer experiences but also about security. Many companies face increased demands for data security, especially within privacy regulations like GDPR. For AItek AI, which develops a personalized chatbot for the hotel industry, we have assisted in handling increased requirements for data security and GDPR compliance. Read more about the project here.
– Implementing a more robust and secure solution has been crucial for us as we grow rapidly
Jon-Fredrik Hopland, AItek AI
How Can We Help?
Would you like to learn how AI can help your business enhance customer experiences, automate pricing, streamline inventory management, and meet future demands?
At Computas, we tailor AI solutions that seamlessly integrate with your existing systems, eliminating the need to modify your core tools.
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